GBM: equity index over long horizons, foreign exchange in calm regimes, the no-arbitrage default when nothing better is known.
OU: short-term interest rates (Vasicek 1977), pair-trading spreads, volatility itself, commodity prices around marginal-cost equilibrium.
Jump diffusion: single-name equities (earnings, M&A), credit spreads, anything where information arrives in discrete packets.
None of the three captures volatility clustering — that needs stochastic volatility (Heston) or GARCH.